GRAB MY ALL NEW MASTERCLASS, FREE!
Behavioural Science for Game-Changing Conversations
Learn how to
reduce resistance
and increase your influence.
In just one hour you'll learn why more data, more information, and more environmental campaigns aren't engaging audiences or creating the changes we so desperately wish to see... and what you can do to help change that!
systeme.io
Behavioural Science for Game-Changing Conversations is a science-based approach for those working in sustainability and public good.
In 60 minutes you'll learn:
Why messages, campaigns, audiences and YOU aren't failing.
The #1 ingredient that increases trust, uptake and follow-through in any interaction.
7 key capacity gaps to bridge before messages, campaigns and behaviour change can land.
3 steps of the see.think.grow.Method to help cut through noise and reduce resistance.
What makes this approach different?
This is not about scripts, persuasion techniques, or “magic tricks”.
You won’t be taught how to push people toward predetermined conclusions.
Instead, we explore how communication changes when it is grounded in:
• behavioural science
• identity and values
• emotional processing
• social context
• cultural ecosystems
Communication is less about convincing — and more about creating conditions where people feel safe to see, think and grow.
This is for you if...
✔️ You work in government, education, or community and care deeply about people and planet.
✔️ You’ve shared important messages only to meet resistance, indifference, or disengagement.
✔️ You want your communication to connect, resonate, and stay with people.
✔️ You’re ready to move beyond guessing what might work and use behavioural science to guide your communication.
✔️ You see yourself as someone working toward meaningful change.
✔️ You know there is a better way to connect with people and create lasting change... but you'd like science-based guidance on how and what to improve.
BONUS for staying to the end...
Because I know how valuable this 60-minute training is, I'm going to give you my "Sustainability Campaign Audience Engagement Checklist" to help you implement what we cover.
You don’t need perfect words.
You don’t need to convince everyone.
You just need to see, think and grow...
I look forward to seeing you there! - Jo
systeme.io
Jo Kurpershoek is a human-centred communication & engagement specialist with 20+ years in environmental, community and cross-sector work.
With ongoing study in social sciences, psychology and communication, her qualifications include:
Post-Graduate in Brain-Based Education
Bachelor of Applied Science in Parks, Recreation and Heritage
Certificate IV in Conservation & Land Management, and Workplace Training & Assessment
Having worked within and contracted to volunteer-based community groups, private enterprise and local and state government, Jo well understands the limits and challenges faced by the individuals, managers and teams working within them as well as the audiences they are trying to engage.
Why I'm passionate about sharing this...
It all began in Grade 2 with a question that never went away.
In Grade 2, I committed myself to our school's "Kick the Can" program... and from then on, doing what I could to save our planet.
Committed, I just couldn't understand why others weren't equally invested, equally worried about the future — equally committed to changing their behaviour to save our planet — didn't they care?
Years later, through university and into international aid -
I saw the same pattern emerge:
Thoughtful, capable people... educated, knowledgable people... still doing things they knew 'better than'.
I had been trained in what "should work", to build capacity and change behaviour, but in practice, much of it didn't hold.
So I stepped back and started asking different questions.
Why doesn't this land?
What's really shaping people's decisions and behaviour?
What might we be overlooking?
Over the past 20+ years across social, environmental and community contexts, I've studied communication and behavioural sciences, biology and neuroscience, while continually testing ideas in real-world settings.
And a consistent insight has emerged:
It's not that people don't care!
It's that our approaches typically don't reflect or address the realities people are living within OR how they and the systems surrounding them operate.
The see.think.grow.Method grew from this 20 year journey into a grounded, practical way to work with human behaviour as it is — using what science and real-world practice reveals about how humans think, feel and behave.
This Masterclass is where I start sharing what I've leant so you can stop wasting precious resources on approaches that won't work, and instead effectively engage people in ways that reduce resistance, and turn awareness into action... so you can grow positive change for our communities and planet!
- Jo